Manufacturing
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Lady Gay: Perfumed beauty products for Africa
In 1971, Boots launched its Lady Gay perfume in South Africa with a dazzling beauty competition, celebrating African beauty and marking the company’s entry into a growing and modern African consumer market.
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Puncturing the rubber romance
In the 1920s Boots was especially proud of its extensive rubber hot water bottle range. It stocked an impressive variety with models suitable for all price brackets. At the top of the collection, introduced in 1923, was the ‘Regaid Super…
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Ushering in the ‘vitamin age’ with cod liver oil
Long reviled for its distinctive taste, the popularity of cod liver oil surged in the 1920s when it became one of the first household remedies to be studied for vitamin potency.
